Patagonia take their ever popular repair service on the road with the launch of the Worn Wear® Repair Truck, set to cruise across the country this Spring from California to New York. In this short film we hear the story behind the service, the walls of the Reno repair base covered with letters of thanks from happy customers who just couldn’t let that beloved Patagonia piece go. Well-used layers brought back to life, these jackets, fleeces and vests represent a significant time in people’s lives, with them through adventures, highs and lows. Built from scratch, the brand introduce their biodiesel truck, complete with repair tools, as they aim to uncover the stories behind the clothes and connect with the people who hold them dear.
www.selectism.com/2015/04/06/patagonia-worn-wear-repair-truck/