SMITH'S AMERICAN 1906
Apr 24, 2015
New York, 1906. Thousands of immigrants landed at Ellis Island to create, with their own strength, a new life in the New World – someone thought to invent for them new resistant and comfortable workwear.
It was the Boshnack family. Thus was born the Smith’s American: “best workwear money can buy”. A strange destiny. More than a century later, it is a process of reverse migration, to give prestige to a brand full of history and stories: a bizarre comings and goings, with one goal – success.It is Italian style, with its contribution to innovation, craftsmanship and the will to succeed, that make Smith’s American a must-have across the ocean.
Bridge, licensee of the brand, gathers and enhances the heritage with new casual chic collections. Clothing, footwear and accessories: American style and made in Italy has had spectacular results. A synergy of different genes generates great ideas. A sign that catches your eye, that is appreciated, soft to the touch and that you can wear from head to toe.